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Focus Group Facility and Recruitment in the Heart of The Southwest

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Dallas By Definition

New Name. New Focus.

Dallas By Definition has redefined itself. After over 20 years as Dallas Focus, the now employee owned company decided to return to their small business roots.

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Joining a Focus Group?

Thank you for participating in our research.


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Our Facility

Our many years of experience conducting qualitative research led us to create a focus group facility with the needs of the moderator and your clients in mind.
View Our Facility.

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Dallas Focus no longer!

For the past 20 years, Dallas Focus has given high-quality service to clients world-wide, as part of the Focus Network. Now, we're trying a little bit of new (the name) with a lot of the old (the gang is all here!) to redefine our focus on what we do best with the least amount of fuss.

Recent News

  • Offical Company Namechange!
  • MRA:Atlanta Conference
  • We're now PRC Certified