Our Story

Dallas Focus No Longer!

For the past 20 years, Dallas Focus has given high-quality service to clients world-wide, as part of the Focus Network. Now, we're trying a little bit of new (the name) with a lot of the old (the gang is all here!) to regain our focus on what we do best with the least amount of fuss.

Welcome to Dallas By Definition.

Robin McClure, Stacy and Al Scott, and all of our staff would like to welcome everyone to the new Dallas By Definition. We feel that with this new name, we're redefining the way we interact with our clients, our respondents, and with our fellow researchers. The new business is a return to our small business values and sensibilities, and we look forward to providing the same level of smiling service, personal recruitment, and timely delivery we have been known for the past 20 years.