• Facility Awards voted us a

    "Top Rated Facility" 1998 - Current

About Dallas By Definition

For the past 35 years, we have been the premier market research facility in the Southwest. Our family run, Certified Woman Owned Business allows us unique and personal insights and support - our track record speaks for itself.

Our facility provides customized, high-quality qualitative research field services to a wide variety of clients. We offer 5 spacious focus group rooms with floor-to-ceiling mirrors for easy viewing, over-sized tiered viewing rooms and 1 additional mini-group room is available providing a smaller setting for dyads, triads and mini group projects also with floor-to-ceiling mirrors. We also offer living room set up, 2 kitchens with refrigerator / freezers, shelving and class room style settings. Quality recruitment services with experienced staff. Focus Vision & Streamline Universal services are available in all rooms.

We are just a quick 10 minute drive from both Dallas/Ft. Worth airports and just around the corner from our facility is the Toyota Music Factory with a wide variety of restaurants and venues.

  • Toyota Music Factory
  • Our Facility

    Our many years of experience conducting qualitative research led us to create a focus group facility with the needs of the moderator and your clients in mind.

    We recruit nationally, but call these zip codes home. Check our Zip Codes

    We feature multiple conference rooms with attached viewing rooms; including floor to ceiling mirrors, fast wifi, cold drinks and everything you need to make our facility your home.

    Our rooms are diverse, including living room setups, triads, and one on ones in addition to our conference setups.

    Available Rooms:

    Room Style Dimensions Adjacent Observation Room Capacity
    Conference Room 1 15 x 20 6
    Conference Room 2 30 x 15 10
    Conference Room 3 20 x 15 12
    Multiple Room 4 27 x 25 18
    Multiple Room 5 24 x 16 14
    Triad Room 14 x 8 6

    Want to Participate? Join our Database.

    Every day we contact hundreds of people to join studies, mock trials, usability tests and product demonstrations. If you're interested, fill out our form to become one of our respondents.

    Please don't call us about studies, join our database and we'll contact you if you qualify.

    Join our Database

    Coming to see us? What to Expect.

    • Please bring any requested photos or homework.
    • Please check the directions to the requested facility.
    • Please read your instructions carefully to check where to park.
    • We value your privacy, and do not sell your data to other companies.
    • Please do not call us about studies, we only recruit from our database.